Chief Brand Officer
Laurie is Chief Brand Officer for The Junior League, and, as such, works closely with the Association’s board and senior staff as she spearheads the organization’s marketing, communications, fund development and strategic transformation initiatives. Since 1901, The Junior League has empowered transformational female leaders to set bold goals, open their circles, disrupt convention and change the conversation for the betterment of civil society.
Prior to The Junior League, Laurie was Senior Vice President of MarketcomPR, a B2B-oriented communications boutique committed to helping clients achieve the results they need to sell more effectively in their respective marketplaces, and President of Metro Painting Services, Inc., a multi-million-dollar residential, commercial and industrial painting concern in Nyack, NY.
She has held senior management positions at Icon Medialab, an international IT services firm, and Interbrand, the nation’s leading branding consultancy. At each she established the communications function/department and oversaw the design and execution of their respective communications strategies in North America, harnessing print and online platforms to advance brand. At Interbrand she was instrumental in shifting the paradigm—from design to value—around how the world thinks about brands, helping to create BusinessWeek’s World’s Most Valuable Brands feature.
Earlier in her career, Laurie developed and executed public relations and marketing initiatives to support the top-grossing Impressionist & Modern Art department of Christie’s auction house. Her work there resulted in unprecedented global media coverage and record-breaking sales results.
Laurie is a member of the Mom Congress Steering Committee and a judge for 2020 Mom’s Maternal Mental Health Innovation Award. Previously, she was on the board of directors for the Nyack Park Conservancy. Laurie holds a B.A. from Smith College and over the years she’s taken executive leadership and continuing education classes at Syracuse University, Cooper Union and The New School.