SAN FRANCISCO, CA, April 24, 2014 – The RealReal, the leader in authenticated luxury consignment, announced today a partnership with The Association of Junior Leagues International, Inc. The partnership will provide direct contributions to the organization for their members’ purchases on The RealReal.com. The Junior League recognizes the value of incentivizing its 155,000+ members to take advantage of authenticated luxury consignment as a fundraising tool for their League.
As a result of the partnership, Junior League members receive special benefits from The RealReal including 24-hour “First Look” access to luxury sales, and direct contributions of 7% of the sale price of items purchased by members to the organization, including purchases from their families and friends. Credit is assured by use of a special promo code identifying the member’s League.
“The Junior League has long been recognized as one of the largest and most effective women’s volunteer organizations in the world,” said Susan Danish, Executive Director of AJLI. “Fundraising is an important component of that commitment for both Leagues and their members. This national partnership with The RealReal offers an innovative tool for supporting the work that they do so effectively at the community level.”
"Junior Leagues members are great partners for The RealReal," said Julie Wainwright, Founder and CEO of The RealReal. "As savvy fundraisers, they have enviable track records within their communities. As sophisticated consumers, they clearly match a core customer demographic for The RealReal.”
About The RealReal
The RealReal is the online leader in authenticated luxury consignment. We offer the largest marketplace of designer brands such as Chanel and Louis Vuitton, fine watches and jewelry, and fine art. The RealReal has won favor with luxury consignors and buyers as a next-generation consignment site by providing guaranteed authenticity of product and a superior consigning and shopping experience. A full-time staff of authenticators, horologists, licensed gemologists and art curators accept tens of thousands of new products into our warehouse each month. Consignors receive 70% of the sale price of their items, and buyers enjoy up to 90% off retail for our luxury goods. www.therealreal.com
About The Association of Junior Leagues International, Inc.
Founded in 1901 by New Yorker and social activism pioneer, Mary Harriman, the Junior Leagues are charitable nonprofit organizations of women empowered as leaders creating demonstrable community impact.
Today, The Association of Junior Leagues International, Inc. is comprised of more than 155,000 women in 293 Junior Leagues throughout Canada, Mexico, the United Kingdom and the United States. Together, they constitute one of the largest, most effective volunteer organizations in the world.