The Junior League Annual Report and Rebranding Recognized at PR News Platinum Awards

New York City, September 15, 2017 – The Association of Junior Leagues International (AJLI) was honored by PR News this week in multiple categories at its annual Platinum Awards luncheon in New York City. The PR News' Platinum Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. This coveted awards program sets the industry standard for excellence across all areas of PR.

“We’re proud to be recognized alongside some of the most innovative and creative brands today,” said Laurie Dodge, Director of Marketing & Development, The Association of Junior Leagues International. “Our work reflects our purpose, and the collective power of our members who are working to enhance the social and cultural fabric of our society.”

AJLI received honorable mention in the Annual Report category for the 2015/2016 report, “A Light in the Dark,” competing in a field that included IBM, PepsiCo and Deloitte, which took home the top honor. As instances of civil unrest, racially motivated violence, and counter-protests emerged throughout the United States—from Ferguson and Orlando, to Baton Rouge and Dallas—AJLI published the annual report as an effort to drive critical national conversations surrounding racial justice, systemic inequality, and the importance of civic leaders to emerge as agents of change and healing.

The report included a step-by-step “guide to action and long-term preparation,” which incorporated the lessons learned from Junior Leagues, to help other Leagues respond effectively to civil unrest and racially-motivated violence in their communities. The digital version of the report incorporated fullscreen and responsive design elements.

AJLI also received honorable mention in the category of “Rebranding/Repositioning.” Reflecting a commitment to compelling messaging, a focus on high-level design, and an investment in social media, The Junior League’s brand standards continues to play a critical role in amplifying the collective voice of its 291 leagues in four countries. As the only award finalist that is a civic organization, the work proves that its branding efforts reflect best practices. Other competitors in this field included HP, IBM, Intel, and Citizen Relations, which won the category.

About The Junior League

Founded in 1901 by New Yorker and social activism pioneer, Mary Harriman, The Junior League is an organization of transformational female leaders who set bold goals, open their circles, disrupt convention and change the conversation for the betterment of civil society. Today, there are Leagues across the United States, Canada, Mexico and the United Kingdom.

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