New York, March 11, 2022 - The Association of Junior Leagues International was awarded a Silver at the Association Trends 2022 Trendy Awards for the social media campaign, #jlbettertogether. The purpose of the Better Together campaign was to drive greater awareness about and increase the visibility of The Junior League brand. The selection of the phrase “better together” reflects the heart of why The Junior League has been effective for over 100 years - empowering women leaders to work with their communities to solve for ever-evolving needs. One woman alone can have an effect, but together, we can transform.
Rather than relying on busy volunteer Members across 295 chapters to develop and implement on-mission, value-based messaging on their own, AJLI created an easy to access, ongoing social media campaign for Leagues within the Association to customize for their community. Written social media content and graphic assets were made available monthly. The content tied in major monthly themes related to the organization’s values and Impact Areas such as Black History Month, Human Trafficking Awareness Month, Domestic Violence Awareness Month, PRIDE Month, Literacy Month, and more. Through the Better Together campaign, Leagues were able to see more easily see storytelling moments to share on social media through the lens of creating impact with other local organizations.
About The Association of Junior Leagues International
Since its founding in 1901 by social activist Mary Harriman, The Junior League has evolved into one of the oldest, largest and most effective women’s organizations in the world, encompassing more than 125,000 women in over 295 Leagues in four countries. For more than 100 years, the mission of Junior Leagues has not wavered: to develop exceptionally qualified civic leaders who collaborate with community partners to identify a community’s most urgent needs and address them with meaningful and relevant programs and initiatives that not only improve lives, but also change the way people think. In 1921 the Leagues joined forces as an association, which is today known as The Association of Junior Leagues International, Inc., in order to bolster their power and amplify their voice through shared knowledge and common causes. https://www.ajli.org/
About Association TRENDS
Association TRENDS is a community dedicated to providing association executives and industry partners the training, data and insights to better understand and serve organizations. https://www.associationtrends.com/
View Better Together campaign on Instagram: https://www.instagram.com/explore/tags/jlbettertogether/
Read more about the 2022 Trendy Awards: https://www.associationtrends.com/trendy-awards/